Mac restart button5/19/2023 ![]() Try unplugging and plugging your Mac back in. ![]() The first step is to check, as obvious as it sounds, whether your Mac has any battery life left (or in the case of iMacs whether the cable is connected correctly). Our task here is to figure out what causes the issue. I know for me that's the case - the Air is a fantastic everyday laptop, great plugged into a screen and covers a lot of bases, but for gaming & other Pro workflows, for hobbiest computing, it's not hard to be looking elsewhere.When your MacBook Air or MacBook Pro won't turn on, it’s very rare that the problem is with the whole setup - more likely one of the components is misbehaving, which can range from your display to software glitches. A lot of Mac users have become used to being able to dual boot for what feels like decades. One thing I will say, is the loss of Bootcamp, coupled with growing interest in gaming on PC - even doing a build - I think this time around Mac folks are actually looking at the PC as a 'Pro' purchase - or at least, that's where that money is going, because the Mac can no longer scratch that itch for tinkerers and folks who like to dual boot. Even if folks do some creative projects every now and then, the Air is enough - and in some ways that competitive advantage of Apple Silicon is a shot to the foot, most folks just don't need a MacBook Pro anymore. Performance-wise, the Air can do most tasks outside of demanding Pro workflows. I think it was on Unbox Therapy where the guys were talking about what people are looking for in a slow economy, and that's value for money. Almost a year later the Mac Studio was unveiled with Max and Ultra versions of the same chip.Īn updated version of the iMac with the M2 chip is seemingly missing from Apple's plans, according to Bloomberg's Mark Gurman, and there is no word on if or when a refreshed version of the Mac Studio with M2 Max and M2 Ultra chips will launch. In January 2023, Apple then added M2 Pro and M2 Max variants to its 14-inch and 16-inch MacBook Pro models, and also added M2 and M2 Pro chips to its Mac mini configuration options.Īpple's first custom processor, the M1, was announced in late 2020 and still powers Apple's 24-inch iMac, which was launched in April 2021. But I think it will be a little rough in the short term," added the Apple chief.Īpple unveiled the M2 chip in June 2022, when it appeared in an updated 13-inch MacBook Pro and a new MacBook Air. "We have a low share but we have a competitive advantage with Apple silicon, so strategically we are well positioned within the market. "The industry is contracting," said Cook. ![]() ĭuring his Q1 2023 earnings call, CEO Tim Cook admitted that Apple faced a "challenging" situation in the PC market. Mac revenue was $7.7 billion, down from $10.9 billion in the year-ago quarter. IPad revenue was up 30% thanks to the launch of new M2 iPad models, but Mac revenue saw a notable drop because there were no new Macs released in the final months of 2022. ![]() The suspension is said to have continued through February, after which production of M2 series chips resumed, but they were "only half the level of the previous year," said the Korean-language report, quoting a person familiar with the matter.Īpple's revenue was down approximately 5% year-over-year in the first quarter, a steeper decline than had been expected by analysts as Apple grappled with iPhone supply issues in particular but which also saw declines in Mac and wearables. However, in January and February there were reportedly no products forthcoming, which also forced the package material parts company for M2 chips to stop supplying the usual materials. It is believed that it was because Apple requested to stop production as demand for MacBooks dwindled.Īs the report notes, TSMC finalizes its fabrication process by sending the wafer-processed products to Amkor Technology's Korean factory for packaging work. Taiwan's TSMC did not send 5 nano-process M2 chip wafer workpieces to the outsourced semiconductor package test (OSAT) in January and February, according to the OSAT industry on the 3rd. Apple halted production of its M2 series chips at the start of 2023 following a pronounced slump in global demand for MacBooks, claims a new report out of Korea.įacing "plummeting" Mac sales amid a severe PC market downturn, Apple in January completely suspended production of its custom-designed M2 series processors that power new MacBook Pro and Mac mini models and the latest MacBook Air, according to The Elec.
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